How can my subscribers whitelist me?

What steps can my contacts take to ensure they receive our marketing emails?

Perhaps you have sent well-crafted marketing emails to send to your contacts, but some of your contacts haven't been receiving the emails. Here are some steps your contacts can take to have a better shot at receiving your marketing emails.

If a contact lets you know that they haven't been receiving your emails, or that they are showing up in the Spam folder, ask your contact to do the following:

• Add your from address to the address book in their email program. This will tell the inbox that it should expect to receive emails coming from that address.
• Ask that their IT/Email team whitelist your email sending domain. This will tell the email server that they should expect to receive emails from any from address containing your domain (i.e. yourwebsite.com)
• Open and click links in marketing emails they have received from you. This will help train the inbox to trust emails coming from your address and email sending domain.
• Move your marketing emails found in their spam/junk folder back to the inbox. This teaches the inbox where to place that mail in the future and is a major boost for your domain's sender reputation.
  
  

Asking recipients to white-list your email address

For example, you could add a message like the one below in the thank-you message they receive after signing up to receive emails from you. For people who are already on your list, consider adding a note about white-listing your address to the content of your email campaigns.

“Remember: if you want to ensure the our monthly newsletter always ends up in your inbox, add [Company Name] (email@yourwebsite.com) to your address book or safe sender list.”

How to add a sender to your contact list

Gmail:

Remember: if you want to ensure the our monthly newsletter always ends up in your Gmail inbox, add Company Name (email@yourdomain.co) to your contacts list. To do this,

1. Open an email you received from [Company Name]
2. Click the downward arrow to the right of Reply 
3. Select ‘Add [Company Name] to Contacts List’ from the menu that appears (if this menu doesn't appear, the sender is already in your contacts list)

Outlook:

Remember: if you want to ensure the our monthly newsletter always ends up in your Outlook inbox, add [Company Name] (email@yourdomain.com) to your Safe Senders list. To do this,

1. Right Click on one of our emails
2. Select Junk
3. Select ‘Never Block Sender’
4. Click ‘OK’

To add [Company Name] to your Outlook address book:

1. Open one of our emails
2. Right-click on the ‘From:’ email address
3. Select ‘Add to contacts’ 

 How to whitelist an email address in Gmail

1. Log in to Gmail
2. Click the gear icon at the top right of the page and choose "Settings"
3. In the blue options bar near the top select "Filters and Blocked Addresses"
4. Scroll to the bottom and click the blue "Create a new filter" link in the center of the page
5. In the from category type "@yourdomain.com"
6. Click "Create filter with this search" in the bottom right of the pop-up screen
7. On the next screen, check the box that says "Never send it to spam"
8. Click "Create filter"