The tools in Marketing Station are designed to help you uncover new opportunities, understand buyer intent, and manage all your marketing activity.
Whether you want to explore leads generated from your marketing, see how campaigns performed overall, or create a new campaign such as an email, landing page, or form, Marketing Station is built to make it as easy as possible to handle all your marketing tasks.
To access the tools in Marketing Station, simply hover over the dropdown menu and click on your desired page.
Below, we briefly explain the features available on each page.
Contacts: View all the identified contacts who have recently visited your website or engaged with your marketing.
Accounts: View all the identified companies that have recently visited your website or engaged with your marketing (whether or not any specific contacts were also identified).
Campaigns: View a summary of campaign results and click into specific ones to see how they performed (clicks, opens, etc.) and the leads generated from them.
Google Ads: Get a quick overview of Google Ads’ performance, including cost, clicks, and number of identified leads.
Emails: Send out a one-time mass marketing campaign, create a nurture sequence, or view and edit your mailing lists.
Lead Pages: Create a landing page with our drag-and-drop editor that is independent from your existing website.
Trade Shows: Set up a trade show that automatically creates recommended email blasts and landing pages for you.
Document Tracking: Upload a file to create a unique tracking link that shows when the document is accessed.
Forms: View all of your website form submissions and easily create new forms that can be added to your site.
Downloads: View all file downloads on your site and see which contacts and companies downloaded each file.
Goal Pages: Track activity happening on the most important pages of your website (Contact Us, Request A Quote, etc.) and see who clicked on those pages.
Reports: View reports that provide a summary of ongoing activity and results, including: Campaigns Report, High Potential Leads, Activity Report, Activities Surge, and Sales Funnel.
Traffic Statistics: View data on your website traffic, including traffic sources, trends, geographic statistics, and referring domains.