Create and Save Intent Searches Aligned With Your Priority Products or Services: We recommend building and saving Intent searches around your most important products or services. By doing so, you can easily monitor which companies or contacts are actively researching those offerings without having to manually search each time.
Review High-Intent Results Regularly To Surface Sales-Ready Accounts: Make it a habit to review your saved Intent searches on a weekly basis. When evaluating results, look for repeated engagement, multiple page visits, or activity from more than one stakeholder within the same company, as these patterns often indicate stronger buying intent.
Align Marketing and Sales Teams Around Shared Intent Signals For Faster Conversion: Intent Engine delivers the greatest impact when both marketing and sales teams review saved searches consistently. Marketing can identify high-intent accounts early and notify sales at the optimal moment, ensuring that outreach happens while engagement is still active and top of mind.
Use Intent Insights to Personalize Outreach and Campaign Messaging: When a contact is engaging with a specific product, service, or topic, use that insight to tailor your outreach. You can add the contact to a relevant mailing list or nurture campaign, or send a personalized one-on-one message using Outlook or Gmail tracking. Referencing the exact content they engaged with increases the relevance and effectiveness of your communication.